“Black Widow” Disney Plus simultaneous distribution, US movie theater moves resistance ─ Theater owner aiming for revival from Corona’s disaster, conflict with abandonment of screening

Marvel Cinematic Universe(MCU) latest movieBlack widowWill be in theaters on Friday, July 9, 2021 &DisneyPlus Premier Access will be released at the same time. Disney /Marvel・ The decision of the studio is likely to cause resistance in the American movie theater industry. The Wall Street JournalSeveral movie theaters are considering abandoning the release of “Black Widow”It is reported.

“Black Widow” is the first new movie in about two years since “Spider-Man: Far From Home” (2019) as an MCU work. It is an unmistakable reliance for the US cinema industry, which has been forced to take long holidays from the beginning of 2020 due to the spread of the new coronavirus, endured the crisis of bankruptcy, and finally began to see the path to revival. However, Disney has decided to premier access this work not only to theatrical release but also to Disney Plus.

Disney’s “Mulan” (2020) “Raya and the Last Dragon(2021) will be released in the same format, and “Cruella” will be treated in the same way in the future. In addition, the Pixar movies “Soulful World” (2020) and “That Summer Luca” (2021) have been canceled from theatrical release and are exclusively distributed on Disney Plus. Bob Chapek, CEO of The Walt Disney Company, said, “It’s important to leave it to consumers and decide how to enjoy the movie,” he said, revealing that he is not necessarily aiming for theatrical release only. However, it is the movie theater side that is not convinced.

“Disney’s decision contradicts the previously stated belief of’focusing on theatrical experience’and shows that it is unreliable as a screening partner.”.. Byron Berkley, president of the Independent Cinema Alliance, said, and Tony Beaverson, who runs a movie theater in Wyoming, said, “Raya and the Last Dragon is showing. This may be the last Disney film to be screened at home. “

Cinemark, the third-largest movie theater chain in the United States, has postponed the screening of “Raya and the Last Dragon,” which was decided to be released simultaneously at the theater and Disney Plus prior to “Black Widow.” Second-placed Regal Cinemas also reopened in early April, but hasn’t been added to the screening lineup at many theaters. Since there are other movie theaters that have abandoned the release, it is possible that “Black Widow” will be the same. However, AMC Theaters, the number one in the United States, had previously stated that it would not show the film under unacceptable conditions, but for Black Widow, “(to the studio) such a threat is made. I haven’t. “

The reason why movie theaters are hard to make a clear protest is that “Black Widow” is the latest work of the MCU. If you resist Disney and give up the show, you will give up a big opportunity to bring the audience back to the theater. Therefore, Mr. Beaverson said, “What kind of movie will be released in July will determine the protest.” Before and after “Black Widow”, big works such as “Fast & Furious / Jet Break” and “Top Gun Maverick” are also scheduled to be released.“I have to think about the town I live in and my job, because there are people who want to see it (at the theater).”

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