movies『』The blockbuster is making a visible change in the American cinema industry. On April 5, 2021 (local time), it was found that the stock prices of companies such as AMC Theaters, the largest movie theater chain in Japan, rose. The US Variety reports.
『vs Kong will be released to the United States on March 31, 2021, and set a record for the Corona sword with domestic box office revenue of $ 48.5 million in the five days until April 4. The following day, the stock price of AMC rose 13.4%, the stock price of Cinemark, the third largest movie theater chain in the country, rose 7.1%, and the stock price of Cineworld, which also owns the second largest Regal Cinemas, rose 5.3%. The stock price of the familiar IMAX company has risen 4.5%, and similar changes have occurred in domestic movie theater chains and movie theater companies.
On the other hand, “Godzilla vs. Kong” has been distributed on HBO Max in the US since March 31, so members can watch the work at no additional charge. WarnerMedia announced that the number of viewers for four days was the highest since the service started, but according to Deadline.Approximately 3.6 million users watched “Godzilla vs. Kong” for 5 minutes or more in the 5 days until April 4th.. The momentum is clear from the data that “Wonder Woman 1984” (2020) was watched by 2.2 million people and “Justice League: Zack Snyder’cut” (2021) was watched by 1.8 million people (4 days each). However, Deadline also said, “If it wasn’t distributed on HBO Max, it would have been possible to increase box office revenue.”
According to Variety reports, the American business community has been hit by the blockbuster Godzilla vs. Kong.“Distribution services will not eat up movie theaters”It is said that it shows a positive attitude. This work has already recorded remarkable results, but considering the current situation where the number of spectators is limited, it seems that the outlook after the release is bright. Vaccinations are also progressing locally, so expectations are rising for further improvement in the situation.
“Godzilla vs. Kong” has recorded one of the best results in Corona in overseas countries ahead of the United States, and as of April 4, worldwide box office revenue reached $ 285.4 million. Due to the spread of the new coronavirus, the movie theater industry in the world has been in a difficult situation since the spring of 2020, but it is highly possible that this will lead to a full-scale revival.
Sources: Variety, Deadline